IMS isn't the only telemarketing option available to you, but for many event organizers it is the best.
Below is a quick summary of some of the items to consider when planning your next telemarketing campaign.
In 10 out of 10 categories, IMS is your best choice.
IMS |
In-House |
Other Firms |
|
TIME |
|||
| Management time |
Best choice |
Requires most time | Requires more time |
| Start up time |
Best choice |
Requires most time | Requires more time |
MONEY |
|||
| Cost of office space |
Good choice |
Could be required |
Good choice |
| Cost of equipment |
Good choice |
Could be required |
Good choice |
| Cost of phone line |
Good choice |
Could be required |
Good choice |
| Cost of labor |
Good choice |
Varies | Varies |
QUALITY / RESULTS |
|||
| Mature and educated staff. Minimum requirement of a bachelors degree and previous corporate sales experience. |
Best choice |
Possibly | Unlikely |
| Staff that is trained and experienced in event telemarketing. |
Best choice |
Unlikely | Unlikely |
| Experience in writing telemarketing scripts for conferences. |
Best choice |
Unlikely | Unlikely |
| Experience handling conference databases and generating useful reports that will help you boost attendance. |
Best choice |
Unlikely | Unlikely |
SUMMARY |
10 |
1 |
3 |
Our Clients:
UBM
TechWeb
HP
Intel
Smith Bucklin
Microsoft
Universal Event Management
Gartner Group
Primedia
Redmond Media
Light Reading
Oracle
IDG
1105 Media