Pre-conference telemarketing will always pay for itself simply by identifying the large percentage of your best prospects who haven't even seen your latest brochure or email blast due to:

• Brochure was lost in the mail or not properly delivered
• Change of address
• Mistyped email address
• A new or different prospect, due to job changes
• Additional prospects at the same company

"...I wanted to register for
the event, but hadn't even
received an invitation yet.""

Once identified, prospects can be quickly processed to receive your latest mailing. The net effect of these additional registrations alone is enough to generate a positive return on investment from your telemarketing campaign.

There are however many more potential benefits:

• Acts as an upbeat and timely sales reminder, encouraging additional registrations.
• Establishes long-term personal relationships with your customers, influencing future participation.
• Allows you to make better attendance projections, signaling whether or not you may need to perform costly last minute advertising or direct mail.
• Distinguishes by name which prospects are 'maybes', allowing you to target them for special marketing treatment.
• Identifies commonly mentioned objections or complaints, giving you advance notice about possible problem areas.
• Keeps your prospect database clean, saving money in wasted mailings.
• Distinguishes you from your competitors.