Pre-conference telemarketing will always pay for itself simply by identifying the large percentage of your best prospects who haven't even seen your latest direct mail piece due to:

• Brochure was lost in the mail or not properly delivered.
• Change of address.
• A new or different prospect, due to job changes.
• Additional prospects at the same company.

"...I wanted to register for
the event, but hadn't even
received a brochure yet.""

Once identified, prospects can be quickly processed to receive your latest mailing. The net effect of these additional registrations alone is enough to generate a positive return on investment from your telemarketing campaign.

There are however many more potential benefits:

• Acts as an upbeat and timely sales reminder, encouraging additional registrations.
• Establishes long-term personal relationships with your customers, influencing future participation.
• Allows you to make better attendance projections, signaling whether or not you may need to perform costly last minute advertising or direct mail.
• Distinguishes by name which prospects are 'maybes', allowing you to target them for special marketing treatment.
• Identifies commonly mentioned objections or complaints, giving you advance notice about possible problem areas.
• Keeps your prospect database clean, saving money in wasted mailings.
• Distinguishes you from your competitors.