Why IMS?
IMS isn't the only telemarketing option available to you, but for many
organizers it is the best. Below is a quick summary of some of the items
to consider when planning your next telemarketing
campaign. |
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"...we had some questions
that needed answers prior to
submitting the PO." |
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In 9 out
of 10 categories, IMS is your best
choice.
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IMS |
In-House |
Other
Firms |
|
Time |
|
|
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| Management
time |
Best choice |
Requires most time |
Requires more time |
| Start up
time |
Best choice |
Requires most time |
Requires more time |
|
|
|
|
|
|
Money |
|
|
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| Cost of office
space |
Good choice |
Could
be required |
Good choice |
| Cost of
equipment |
Good choice |
Could
be required |
Good choice |
| Cost of phone
line |
Good choice |
Could
be required |
Good choice |
| Cost of
labor |
Slightly higher |
Best choice |
Significantly higher |
|
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Quality/Results |
|
|
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| Mature and
educated staff. Minimum requirement of a bachelors degree and
previous corporate sales experience. |
Best choice |
Possibly |
Unlikely |
| Staff that is
trained and experienced in event telemarketing. |
Best choice |
Unlikely |
Unlikely |
| Experience in
writing telemarketing scripts for conferences. |
Best choice |
Unlikely |
Unlikely |
| Experience
handling conference databases and generating useful reports that
will help you boost attendance. |
Best choice |
Unlikely |
Unlikely |
|
Summary |
9 |
1 |
3 | |
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